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Remote Internship in Social Media Marketing

Aisling, Digital Marketing Intern

What is Social Media Marketing?

 

Social media marketing is the use of all social networks platforms to promote a companies product or service, build their audience and help increase website traffic. This is how social media marketing started out, it was a way to drive traffic to companies websites but now it has become a place where companies can broadcast their message and engage with their audience while still driving traffic to their website. This can be done by creating good quality content that your followers will love and engage with. Content should generally differ from platform to platform so that your followers aren't seeing their same content and getting bored or turned off the brand.

Mobile phone screen with social media apps


 

The biggest social media platforms at the moment would be:

Businesses should have an online presence on at least 3 of these platforms to be able to build their online network and to build engagement. Businesses should keep up to date with the current social media platform's to keep their online presence strong and should know what the current trends are.

The use of social media marketing tools such as Canva, Hootsuite, Abobe Spark, Creator studio and MailChimp make it easier for businesses to be more active online by being able to schedule posts in advance. For example, Canva is a graphic design website that allows you to create images, posters, brochures, manuals, presentations, and reports for social media platforms. With the presence of social media, you can become part of the conversation and voice your opinions on things topics that matter to you!

Why Choose a Remote Internship in Social Media Marketing?

 

A remote internship in social media marketing would involve tasks like creating social media posts, using scheduling software's such as creator studio or Hootsuite to schedule future social media post, using WordPress or blogger.com to write blogs posts, working with the marketing team to come up with new campaign ideas, contacting and engaging with influencers who fit in with the brand, engaging with followers on all platforms by commenting, following and liking posts from followers, create a calendar on Outlook, Google Calendar, where all social media posts for that month would be scheduled, undertaking a competitor analysis on competitor's social media presences, looking at social media insights and see if the traffic being directed to the website.

Completing an internship in the marketing industry can help you in so many ways as it can show you what it's like to work in the business environment, lets you see if you would like to work in this industry in the future and also gives you a chance to use all the theory you have learned in college and apply the knowledge to the tasks you complete in the business.

By doing a remote internship you will be able to improve on skills such as time management, how to prioritise tasks. You will use your initiative and will become time disciplined and focused. By completing a remote internship you will acquire valuable skills that will help you further your career in the future.

A remote internship can help people who want to do their internship abroad but may not have the financial means to travel or a visa might restrict them from doing an internship in certain countries. They will also not need to pay for flights or accommodation all they will need to complete their internship would be a laptop/computer, good WIFI connection, headphones and a quiet room to work. Some university courses require students to partake in an internship to move onto the next part of their degree and in this current climate that we are in remote working has come the new way people work. Remote internships offer people the chance to complete their internships safely for the comfort of their house meaning they can progress in their course. Flexible working hours has become very popular with more and more people straying from the traditional 9-5 work hours with a remote internship you can choose what hours you work each day as long as you make up your 20-30 hours a week.

A remote internship can also help you improve your computer literacy skills by using web software like Google Meets, Google Calendar where all meetings would be scheduled to keep track of your workday.

Why Social Media Marketing is so Important for Business

 

Businesses use social media in a variety of ways today such as monitoring what's said about their brand online, using the analytics tools to see how their content is performing. How many people are they reaching on different platforms? Are they engaging with the right target market? Is traffic increasing on the website? Social media would often be used during campaigns too as they can have paid advertisements on their social media to reach more of their target audience.

 

Social media marketing has become so big in the last five to ten years. People have learned that they could make money from talking about a brands product on their Instagram, TikTok or Snapchat accounts and companies would work with these people to reach their target audience. These people generally have a big audience who they actively engage with on all the major platforms. We now call these people 'influencers' and they can have a big part in social media marketing as they tend to have an influence on what their followers purchase. It's important that when a business collaborates with an influencer that they fit in with the business' personality and have an audience that the business wants to target. For instance, if the business wanted to spread the word about their English classes they wouldn't work with a fashion influencer.

If a remote internship appeals to you, you are studying marketing or a business-related degree at the moment or have experience in the industry and want to gain more experience check out https://www.virtualcti.com/

What are you waiting for.... start your internship today!

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